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Case Study of Q Research, a Marketing Research Company
Breadtag Sagas ©: Author Tony, 3 August 2018
Q Research: Portrait of a small Strategic Marketing Research Company
This is a portrait of a small business I started and ran for eight years from 1988 to 1995. It was a small strategic marketing research company that offered something quite different to clients; most of whom appreciated it and some didn’t.
It is perhaps a little self-indulgent publicising Q Research so many years after it closed, but there would have been sensitivities and confidentiality issues previously. Please skip this article, if the topic isn’t of interest.
The key elements described are small business, marketing research and what is involved. The theoretical framework for our approach was based on the work of Australia’s most recognised social scientist Frederick Edmund Emery, with whom I worked at ANU (the Australian National University), and in particular his Search Conference methodology, which I have mentioned several times previously (see The Art of Prophecy). Also relevant are sampling and survey research methodology, questionnaires, quantitative and qualitative approaches and analysis. Don’t switch off. I won’t be providing details.